Words can switch your readers on… or off! Your website will look fantastic.
But what about the content… the words? Will they be working just as hard as
the design?

• Provide us with ‘what you’ve written so far’ and let us complete the work for you.
• Use our in-house copywriter to create your website content from scratch, following
  a one-to-one consultation to determine your needs.
• Source your own professional copywriter and supply us with finished website-ready copy.
  
  If you decide to write the content of your website yourself, take a quick look at our ‘copy guidelines’, which provides helpful tips.

Check through the following points:

• Does your copy get to the point quickly and deliver information accurately? Time is precious to the reader, wordy copy can be irritating.
• Readability: Is your copy lively and friendly, does it retain interest? Avoid jargon, corporate ramble, clichés, padding.
• Is your copy impressive and persuasive? Or just informative?
• Have you provided proof that you do what you say you do? (i.e. testimonials, case studies). ? Have you communicated your uniqueness?
• Are your words believable? Do they come across with integrity? (gushy, insincere copy can be a real a turn-off).
• Is your reader prompted to take action immediately?
• Have you addressed your customers’ needs?
• Would the sentence-structure, spelling, punctuation, grammar and comprehension get you through a GCSE exam (?!?)

Finally, don’t struggle with the message you are trying to convey (and potentially reduce the strength of your website), let us help you; it’s what we’re good at!