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Words
can switch your readers on… or off! Your website will look
fantastic.
But what about the content… the words? Will they be working
just as hard as
the design?
To ensure your website sounds as good as it looks,
consider the following options:
- Provide us with ‘what you’ve written so
far’ and let us complete the work for you.
- Use our in-house copywriter to create your website
content from scratch, following
a one-to-one consultation to determine your needs.
- Source your own professional copywriter and supply
us with finished
website-ready copy.
If you decide to write the content of your website
yourself, take a quick look at our ‘copy guidelines’, which
provides helpful tips.
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Check through the following points:
- Does your copy get to the point quickly and deliver
information accurately? Time is precious to the reader, wordy copy can
be irritating.
- Readability: Is your copy lively and friendly, does
it retain interest? Avoid jargon, corporate ramble, clichés,
padding.
- Is your copy impressive and persuasive? Or just informative?
- Have you provided proof that you do what you say you
do? (i.e. testimonials, case studies). ? Have you communicated your
uniqueness?
- Are your words believable? Do they come across with
integrity? (gushy, insincere copy can be a real a turn-off).
- Is your reader prompted to take action immediately?
- Have you addressed your customers’ needs?
- Would the sentence-structure, spelling, punctuation,
grammar and comprehension get you through a GCSE exam (?!?)
Finally, don’t struggle with the message you are
trying to convey (and potentially reduce the strength of your website),
let us help you; it’s what we’re good at!
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