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What is Search Engine Optimisation?

Search Engine Optimisation (SEO) uses a combination of skills, allowing search engines to better understand the contents of a website and therefore rank the website higher in the Search Engines, driving more targeted visitors to the site. SEO should be used as part of a long term plan to develop an effective Internet marketing strategy.

Narked Search Engine services, offer two different services for clients and their websites –Natural or organic search with various different levels of service and Pay Per Click (PPC), which means that companies only pay for traffic that goes into their website from a search engine.

Why use Search Engine Optimisation?
When compared to other forms of advertising such as Newspaper and Radio, SEO reaches a global audience at very effective prices. With over 800 million users now on the Internet, using the Internet to market your product or service is one of the most successful ways it can be marketed. Getting people to visit your website and achieving targeted traffic still remains one of the biggest challenges companies face.

With more than 84% of all Internet users now searching for what they require by using a search engine, there is greater need not only for optimised websites but for websites to be kept updated regularly for clients. Using our search engine services, we are able to continually update and optimise our clients’ websites. SEO can offer a number of benefits:
  • Drives all ‘already looking’ customers right to your door (virtually)
  • Targeted campaigns that can go on to increase sales
  • Increased visibility
  • Greater competitive advantage.
  • Increased and relevant traffic to your website

Online markets are getting larger and more competitive, with an online retail growth of 50% in recent years. Having a high position on a search engine is highly desired for companies to remain competitive. To keep the top positions, websites also need to stay up to date with the latest search engine requirements. Search Engine Optimisation is the only way to truly maximise and maintain your websites true search engine placement. Narked can increase a website’s online visibility to keep it optimised to insure continued placement increase and position in the search engines.

“Shelving Direct are extremely happy with the help, support and professionalism supplied by Narked. The website optimisation has definitely increased Shelving Direct’s presence in the shop fitting market place.”

The top three search engines in the UK, Google, Yahoo and MSN get the most relevant and quality traffic delivered to your website. These search engines are used frequently by Internet users with Google holding 77% of the searches online for the UK. Narked will optimise a website to give our clients superior positions within search engines

The Services
There are two stages to our SEO services, initial optimisation and regular alterations, checking and making reactive improvements.

Initial optimisation
Optimising a website allows search engines to better understand the contents of the website and therefore rank it higher in the natural listings in search engines. Narked offers three different grades of optimisation, basic, normal and advanced. Basic optimisation is aimed at companies operating in less competitive markets with a tight budget. The next level up is Normal, which offers clients more time and resources spent on the optimisation and is aimed for all websites aside from those on a complex website structures or operating in highly competitive markets. The top level optimisation we offer is advanced, which is suited for websites based on complex structures and operating in highly competitive markets.

Reason for initial SEO optimisation

Evaluation of website Evaluate markets that correspond to client’s website Evaluates client’s competitors Corrects any problems within a website Implements the changes that are required This all sets a starting point for regular review and amendments

Monthly review/amendment packages
Monthly reviews are SEO packages that can be used on a monthly basis to keep websites optimised. Monthly optimisation allows a set amount of time every month to allow us to analyse the results from your website rankings and establish what needs to be done or tweaked to further increase your website’s ranking. Clients are encouraged to continue SEO reviews to get the most from their search engine optimisation or risk losing their search engine rankings over time if they fail to keep their website up to date with the search engines requirements. There are further reasons for companies to carry out monthly SEO reviews, these include the following:

Reasons for Monthly SEO

Internet changes so quickly, websites need to be kept updated to remain attractive to search engines
  • ‘Leap frog-ing’ issues (e.g. competition - changing their strategy and gain position)
  • Constant competition pushes websites off the top of search engine lists.
  • Search engines always change (without notice) – be ahead of your competition
  • Gives continuous promotion in order to be displayed by search engines

Updates pages to increase visibility to search enginesUsing the monthly SEO package would allow us to support our clients in developing further contact with their key audiences by analysing what they search for and how these trends may change over time. We offer a number of monthly review packages, bronze, silver and gold. Bronze is aimed at companies with limited budget and operating in a less competitive market. Silver, the most popular package offers clients greater service and resources spent on the monthly review. The gold package is based on silver but offers clients a pay per click campaign and more time and resources spent on the review.


 
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