Your new website is going to look fantastic, that’s a given.
But what about the content… the words? Will the copy you’ve written be working just as hard as the design?
Google cannot rank your website based on how gorgeous it looks because it can’t ‘see’ your site. It will rank your website based on how your visitors react, for instance, how long they stay, how many pages they visit, how they move around your site. If a visitor lands on your home page and clicks out of your site within a few seconds, your site notches up a negative. When a visitor stops and browses several pages, your site notches up a positive in the eyes of Google.