Google wants you to attract more of the traffic you are looking for, and help you turn more visitors into customers.
Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits.
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Dive into your data. Standard reports make it easy to measure and understand engagement on your site. Plus it only takes a few clicks to quickly build our customized reports, visitor segments, and identify important data to share with your team.
Real-Time reporting: Measure activity as it happens
See how many people are on your site right now, where they came from, and what they’re viewing. With Real-Time, you’ll know whether new content on your site is popular, whether today’s promotion is driving traffic to your site, and you can see the immediate effects of tweets and blog posts.
Custom Reports: Define the information you want to analyze
Build your own metrics dashboard in minutes. Instead of wading through data, you have instant access to the answers you need. Create reports to share with your colleagues and surface the insights that need to be shared.
Sharing: Now everyone in your organization can collaborate
Data driven decision making works best when your teams can easily share information. Sharing tools in Google Analytics lets your keyword buying team work seamlessly with your SEO and content teams. Use the Intelligence and Alerts feature to discover unexpected changes and notify your colleagues. Mark key events in your account history for others to see. Easily develop and share custom dashboards for the metrics important to your business.
Dashboards: Organize, monitor, and share KPIs
Start with an overall “Company KPIs” dashboard that includes the most important performance indicators for your organization. Create an “SEO” dashboard for your search engine optimization. All dashboards are drag and droppable, completely widget-based, and highly customizable.